Brian Williams is co-founder of California based Williams, Collins Design & Development (WCD&D). Driven by an insatiable curiosity and the excitement of communicating to a mass audience through all forms of media gave him a unique talent of developing skills in a vast array of disciplines. Starting out as a print designer, Brian quickly moved into web development as the dot com boom was in full force and many clients were in need of an agency who could guide them into the new age of digital communication. Once the flood gates flew open in this new era of mass communication it became clear that staying competitive meant staying on the cutting edge of technology. Ultimately WCD&D began providing full creative services including video production and animation.
In 2007 Williams accepted a position as Creative Director for INSP LLC in Charlotte North Carolina. He eventually worked his way up to Vice President of Creative Services & On-Air Promotions. The skills he developed at WCD&D gave him the unique qualifications to manage a large multi-disciplinary team of artists serving the needs of three television networks. The Creative Services team under Brian’s direction designed sales and marketing collateral materials, trade show booths, web & digital graphics, marketing videos and presentations. In addition, his team was charged with producing on-air promos for two networks INSP and Halogen, and creating brand image spots & interstitials. The Creative team also supported programing by designing show opens, producing trailers and Electronic Press Kits in addition to taking a lead role in developing on-air events and stunts. Brian successfully built a strong team of talented artists who remained flexible and were able to service the needs of the clients in a fast paced, deadline driven environment with successful results.
In 2016 Williams joined FOX Sports where he successfully built a promotions team from the bottom up. Under his leadership the team increased productivity by 150% on a less then half of the labor force of it’s Los Angeles counterpart. This amounted to extreme savings for FOX. His team was responsible for writing, producing and directing promo campaigns for top brands and major sporting events to a national audience.
This site represents the blood, sweat and tears of a diverse group of creative professionals with one thing in common: they were a part of the INSP Creative Services and FOX Sports Promotion teams led and directed by Brian Williams. Privileged to lead this accomplished team over the past nine years as a Designer, Producer, Editor, Writer, Creative Director and friend. Brian is proud to be a part of the collective work of such a talented group of artists. Be sure to checkout any of the case studies on the left of the screen for a look into the the creative process and results.
If you have any questions about the work you see here or would like to see more please feel free to call or email, 661-703-7340 • bwilleigh@gmail.com
